Impressive Printing Service

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Image captured on Kodak Ektar 100 35mm film. Shot on a Hasselblad XPan with 45mm lens.
Image captured on Kodak Ektar 100 35mm film. Shot on a Hasselblad XPan with 45mm lens.

I recently showed the above image as part of my posting about film photography. At the time I made the point that my wife loved the image and picked it out from a selection of prints (all the others digital) as the one that stood out. My wife by the way is someone who doesn’t really bother about photography and bases her choice on what she likes. A couple of days later she asked me to get the same image printed large for our bathroom. In the past I have had a large print made by Whitewall so I decided to use them again.

I started by re-scanning the image on my Epson V700 using VueScan software. The V700 is OK for a flatbed scanner but it won’t produce super sharp images. The original image itself was shot on Kodak Ektar 100 35mm film using a Hasselblad XPan and my intention was to produce a print of around 30” wide. In the end the print was 31.5” x 11.4” as this was the best size for the intended wall. Once I had uploaded the processed image to the Whitewall website I was able to select the custom size option and set the longest side of the print – all very easy.

With the image uploaded I needed to select the print product to be produced. What I decided on was a print onto Fuji Crystal glossy photo paper which is then bonded onto an aluminium backing plate. This is then sandwiched with clear acrylic glass, in this case 6mm thick. The back of the aluminium plate also has a hanging rail attached which is very neat. In short, this is a high quality product.

In terms of printing, I decided to do my own soft proofing of the image prior to uploading. For this I downloaded and installed the printer profile from the Whitewall website. This was for a Lightjet print onto Fuji Crystal (a true photographic print is produced). When I compared the soft proof with the original, the soft proof was quite dark and needed to be lightened. Both the soft proofing and adjustment was carried out in Lightroom.

Looking at the print I received, it’s identical to the soft proof. Given the difference between the original and the soft proof, be sure to take the time to do this or you may be disappointed. Whitewall do have an option on the site to allow them to optimise the image. Personally I would rather take control over this step and I haven’t tried their service. If you don’t feel confident with soft proofing, it may be worth trying the service or at least contacting them for advice.

The total cost of this little lot was just over £100 including shipping and a discount code.

If you’re now wondering what the quality of the finished product is like, my view is that it’s superb. The colours and tones are spot on with the soft proof. The product itself is of a very high quality and the print is excellent. The image appears sharp (but not unnatural), despite being scanned on a flatbed and then enlarged slightly (the enlargement was carried out automatically on the Whitewall website. I do have a professional gallery print which is also a Lightjet photo mounted on aluminium and bonded with acrylic. This print from Whitewall is definitely of a similar standard.

If you’re in the market for a large print, I would certainly recommend Whitewall. I also want to make it clear that I am in no way connected to Whitewall and don’t receive any benefit from this review/recommendation. I have written this piece because I’m impressed and others may find it helpful.

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