I don’t ordinarily like to pass comment over what’s happening in the photography industry but I actually think things are getting a little “interesting” at the moment. In recent months the idea of Lightweight Photography has really grabbed people’s imagination and camera manufacturers have responded with a glut of new offers. We have seen multiple camera releases from the likes of Sony and Fuji and even Canon has joined in on the game with the new M series compact. Innovation is rife with most manufacturers trying to squeeze more megapixels into the sensors and even larger sensors into the cameras. Just the other day Sony launched the first full frame compact camera which is indeed a great achievement.
Is there a downside? YES – Have you seen the price of these things? I suspect companies are trying to recover their entire R&D bill with the first model they release and that smacks of short term profiteering to me. The pace of change has accelerated and the lifespan of cameras is getting shorter. With it the risk for the camera manufacturers has increased and I don’t think they like that so they pass the risk and cost on to us the consumer. I think this will result in lots of new gimmicks being released regularly as well as an increase in prices as manufacturers ask us to buy more often and pay more for our cameras whilst trying to recover R&D costs more quickly.
My suspicion (and I think we are seeing some of this) is that we will be told (brainwashed if you like) that all the existing cameras/sensors are no good and we need to upgrade to the latest, newest fastest, highest quality camera. I don’t know about you but I have limited funds to spend on replacing my equipment and I like to get good value from it. I do hope some of the manufacturers read this and realise we the consumer are passionate about photography. They can just keep thinking about making money for shareholders; they need to give something back to the enthusiast also.
To prove the point, I have recently been answering some questions for one of our readers who was considering buying a new GX1. I found myself playing down the quality of the images from the GX1 as it didn’t quite measure up to the quality from the 5D MkII which is a full frame, 21Mpixels DSLR with L series lenses. I then printed the image above and realised I was being drawn in by the marketing machine.
The image was shot on a GX1 with an Olympus 9-18mm lens. I printed it at A3+ and even pressing my nose right up to the print it looks good. No, I will rephrase that, it looks amazing; even in the areas that I thought were a little suspect on the screen (at 100%). I now know I could print this image much larger if I wanted to and still get a fantastic print. Why then would I need to upgrade my camera to an “even better” model?
What I have come to realise is the old advice of investing in the highest quality lenses in preference to buying a better camera is now true again. At the start of the digital revolution this wasn’t the case as cameras and sensors needed to catch up with film. Now we can produce super quality huge prints from tiny cameras the old adage has kicked in again. I for one would like to see the manufacturers put as much development into their lenses so that we can have tiny lenses that resolve huge amounts of detail, have fast constant apertures and are super sharp for a reasonable price. Unfortunately I can’t see this happening any time soon as that’s not where the money is to be made. As always I am interested in any other thoughts on this subject.